360 SPORTS /
EDDY MERCKX BIKES / SANTINI SPORTSWEAR
Three different sports brands came to us independently with the same request: get a broad audience interested in sports apparel and sports services that they might consider as ‘out of their league’.
We put together the ‘FAITH’ Cycling Team. Four people who were entirely out of shape and had hardly ever ridden a bike before. In a mere 6 months, we prepared them for one of the hardest amateur stage rides in Europe. We engaged brands to work together and proved that nothing is impossible.