Janssen Pharmaceutica


We made a series of films about people who have to face psoriasis. In these ‘micro-documentaries’ different people from different backgrounds talk about the challenges, the stares and the remarks they had to overcome.


With no media budget at all, and only earned media at our disposal, the films attained a reach that hugely exceeded the psoriasis community’s organic reach. The movies instantly sparked the conversation about psoriasis and the moving content was shared massively.